The launch of one of the most important new line of products for Universal Audio in 2018.
The entire company had stakes on this, from the engineers all the way to the CEO. This project involved creating print and digital assets, as well as large scale event materials. We designed several experiences to best showcase these products at 3 large audio events in the US and UK.
Role: Art Director | Client: Universal Audio | Credits: Martin Lindhe (Creative Director)
Original art by Martin Lindhe, UA’s Creative Director.
Apollo X made it’s first steps into the world at this very special private event in London’s Air Studios, where UA invited select press partners to participate in the live recording of a new song with the new audio interfaces, performed by the London Contemporary Orchestra and Two Door Cinema Club. Seen here is how we handled the massive backdrop in the main room.
The US launch happened at the winter NAMM, 2019. Apollo X had it’s own section of the UA booth, showcasing it’s surround sound capability. Art by Martin Lindhe.
Created 4 product pages in 4 different languages. Pictured here as well is the launch email, maintaining coherence across the entire campaign. See the pages live at uaudio.com/apollo-x
Watch this walkthrough by one of the press partners at the UK event.
This was the end result of the song recorded live through the experience.
